Sunday, August 11, 2019
The Service Blueprints to Determine the Services Level Essay
The Service Blueprints to Determine the Services Level - Essay Example The fundamental concept of marketing that is used to model the service marketing involves the philosophy of customer orientation. In this case, the customer is considered to be useful in determining what the organizationÃ¢â¬â¢s activities are and their purpose in life. The principle states that all activities carried out within an organization are basically for the good and benefit of the customers.The philosophy of service marketing involves taking into consideration the interests of the customers, maximizing and satisfying their needs and wants. The purpose of service marketing is to generate profits that can enable the company to run its operations in the right manner. The blueprint of a service is based on facts such as illustrating the actions and time involved when undertaking different actions of service for an individual or an organization. The actions involved in service delivery have an execution time that is allocated to it in order to enhance a certain level of toleranc e within an organization.This process entails the determination of the customersÃ¢â¬â¢ needs and later on looks for factors aimed at ensuring that the internal objectives of a business are met within a stipulated period of time. It also involves describing the activities that are used to design and manage services such as schedule, project plans, detailed representations, design plans and service platforms for an organization.The importance of the process in the marketing mix is that it determines how a service should be created and how it will be delivered to the customer to meet their needs and requirements. The major characteristics of the service process in the marketing mix include divergence, complexity, service location, customer participation as well as the service itself which may be technology or process based.