Environmental Planning and Landscape Urbanism Essay

Environmental Planning and Landscape Urbanism - Essay Example The resulting phenomenon is that the architectural features within the region are gaining new exploitations as tourist destinations and mediums of cultural preservation. For many cities in North America therefore, the culture of architecture is being exploited as a means of creating a brand synonymous with destination travel, themed cultural entertainment and tourism excursions. With more and more residents moving out of the cities and into the devolved suburban environments, the importance of landscape is becoming more glaring as it is essential in the creation of environments that the urban contemporary population deem preferable for habitation. The preferred surroundings of residence are a fusion of massive vegetation and built environments with minimal density and room for the utility of automobiles. As a result, landscape is a fundamental element in the development and maintenance of the multifaceted natural surroundings, the management of post-industrial locations and planning of communal infrastructure (Waldheim, 2002). Key Concepts in Environmental Planning and Landscape Urbanism In his article, ‘Terra Fluxus,’ James Corner metes out an in-depth analysis into some of the concepts of landscape urbanism. One of the concepts emphasized by Corner is that of the importance of processes compared to that of time in landscape urbanism. Corner states that â€Å"the processes of urbanization are more significant to the shaping of urban relationships than the spatial forms of urbanism† (Waldheim, 2002, n.p.). Such processes include the protection of the physical environment, deregulation, the process of globalization, and the accumulation of capital. This concept dispels the impression that the process of socialization can be redesigned by the construction of new physical structures. This is not to say that the spatial element does not contribute to changes in urbanism; but rather to imply that the relationship between the spatial frame and urb an processes is one that entails urban processes streaming through the spatial frame in order to manipulate and protract it. This shift emphasizes the systems that acclimatize the dispersion and density of urban structures, rather than the material properties of space. This poses the greatest challenge to designers and planners (Waldheim, 2002). The implication of this development on the spatial planning of cities and their regions is that their structuring has to borrow more from a comprehension of the processes that urbanism involves as opposed to an insight into the concept of form; that is, an understanding of â€Å"how things work in space and time† (Waldheim, 2002, n.p.). According to Corner, in this respect landscape may act as a propellant for the formation of cities. A case in point is the development of the Olmsted Central Park in Manhattan, which was initially envisioned as a space that could provide a respite to the city residents from the unremitting nature of li fe in the city. The effect of the construction of the park however turned out to be more than just that, as it acted as a catalyst for massive real estate development within the region (Waldheim, 2002).

Gathering Information in Marketing Term Paper Example | Topics and Well Written Essays - 1000 words

Gathering Information in Marketing - Term Paper Example The macro trend analysis involves an understanding of the market environment in six areas and these include the demographic environment, socio-cultural, technological, natural, economic and regulatory. Information from this analysis will show the big picture of the market and what to expect when moving in such a market (BPP, 2010, p. 55). After a careful analysis of the market it is important to consider the industry in which the organization is located and this is important in order to know its attractiveness. Porters five forces model is one of the most used models in examining an industry attractiveness. It begins with an analysis of rivalry among the present competitors, and then examines the threat of new entrants, the bargaining power of suppliers, the bargaining power of buyers and the threat of substitute products. All this provide relevant information concerning the industry an organization is thinking of venturing into. After understanding the market and the industry it is important to estimate the market demand and market growth (BPP, 2010, pp. 55-60). Market demand therefore represents what all of the buyers within a market are willing and able to buy at alternative prices during a given time period, holding all demand determinants constant. This is affected by many factors which include: individual preferences and tastes, buyer expectations, income, complementary goods and substitute goods (Mullins & Walker, 2010, p.70). Three techniques have been put forward for estimating market demand and these include consumer surveys, consumer focus groups and market experiments. Market growth on the other hand can be estimated by examining historical records and extrapolating the results into the future (McGuigan, Moyer, & Harris, 2011). Memorandum Sanitex has continued with its presence in west London commanding a big proportion of the market. With its continued presence in the market it is continuing to expand and may just cover the whole of London. The est imated market size of Sanitex can be seen as small because of the limited number of potential customers that use pest control products. The diversification of the company’s product portfolio into other areas such as carpet cleaning and distribution of sanitary products should increase the market size. It is difficult to estimate the size of the company’s market but the following sources could be used by Sanitex to find out the approximate size of its market. These sources include: customer surveys, government data such as census data and trade associations. The current demand for Sanitex products is still low and this is because of the following reasons: first is because Sanitex is still not known and therefore the existence of strong competitors reduces the demand of Sanitex products. Secondly is the one product that has been on their portfolio. The company has tried to publicise itself making it known to the greater London and therefore the demand of their products i s likely to increase because of the increased market size. The improved product portfolio will also work to their advantage as it will increase demand because of the uniqueness of their services. Customer Satisfaction Organizations find it difficult to manage customer’s satisfaction efficiently. There are many tools that are employed in measuring customer satisfaction and each method has to be defined appropriately in order to meet desired norms. There are two primary ways of measuring custome